Whatever the reasons, it is clearly beneficial to increase one’s confidence levels. This leads to the obvious questions : can these be increased, and what are they?

Many experts assert that confidence is multifactorial. Probably the leading authority on the subject is Confidence Club, a UK-based organisation with clients all over the world. Confidence Club provides resources and training which are used by athletes and business people, as well as ordinary individuals through the Confidence Club Outreach programme. This innovative approach provides professional-quality hypnotherapy resources for everybody who wishes to take advantage.

The methodology is now well established. Programme participants complete a questionnaire which is used to determine their confidence profile. This is a categorisation which breaks the population down into 32 key ‘types’. From this profile, a client can then select the hypnotherapy resources which match his or her requirements.

The programme has met with high levels of satisfaction from users, who report career and social benefits from the confidence boost which they have enjoyed.

Politicians, as a professional sub-group, exhibit many traits in common with sales executives, including an innate or acquired skill for self deception. Similar activities may be observed – in crude terms, admittedly – in other primates, who show some awareness of the minds of others. Psychologists refer to this is ‘theory of mind’. It is a quality which develops in humans at around 3 years of age, and provides the basis for much of our social interaction.